Scaling a US company into Europe, or managing a distributed engineering team, usually comes with massive logistical headaches and friction. We built Simply Start Transformation to be the antidote to that friction.
We don't believe in working in vacuums, and we know that true scaling requires more than just adding headcount.
By functioning as a synchronized unit, we bridge the gap between your US strategy and EMEA execution, ensuring your technical architecture and operational systems work in total lockstep
Our Philosophy: The "Human" Systems Approach
Traditional, top-down transformations often fail because they treat companies like machines rather than living systems. We champion a radically different, human-centric approach that builds resilient cultures alongside frictionless systems.
We integrate the modular patterns of Sociocracy 3.0 (S3), such as consent decision-making, equivalence, and continuous improvement, to help teams navigate complexity and share accountability without bottlenecks.
We pair this with OpenOrg principles, fostering a culture of absolute transparency and open communication where information flows freely. We prioritize psychological safety and community, knowing that true organizational excellence is built on a foundation of human connection, not just a pile of code or heartless processes
The Bridge Advantage
Why Portugal?
Located in Portugal’s "Goldilocks Zone," we act as your strategic anchor in the EMEA region.
Portugal has rapidly emerged as a European tech powerhouse and a premier nearshoring destination, boasting deep, multilingual talent pools and massive digital infrastructure investments.
24-Hour Productivity Cycle
Operating in the GMT/GMT+1 time zone allows us to perfectly bridge the US and European markets.
While your US headquarters is offline, we are moving the needle in EMEA.
We manage your local vendors and engineering squads in real-time during their day.
This ensures that by the time your team starts their morning in New York or San Francisco, they are met with completed sprints and resolved blockers, not a mounting to-do list
Seamless Contracting
Navigating the EU's fragmented regulatory landscape can paralyze scaling efforts.
We eliminate this administrative friction.
We are fully versed in complex EU data sovereignty regulations, including GDPR and the upcoming AI Act.
We are American immigrants running a company in Washington State with residency in Portugal.
We offer a "plug-and-play" partnership; we are W-8BEN ready, allowing for simple B2B invoicing without the complex nightmare of international payroll and tax compliance.
YOUR TRANSFORMATION TEAM & Integrated brain trust
Fortune 500 DNA: Meet Shayne & Jenn
In an era of downsizing, you shouldn’t have to sacrifice senior-level expertise for cost-effectiveness. We bring over 50 years of combined experience at giants like Microsoft, Genentech, Charles Schwab, and Getty Images.
Shayne Vacher-Moffeit
Focus: Robust architecture and high-frequency delivery.
Shayne is a Senior Full-Stack Engineer and Technical Agile Coach who has spent two and a half decades scaling systems for companies like Charles Schwab and Getty Images .
He specializes in bridging the gap between complex architecture and human-led delivery, using Extreme Programming (XP) practices like TDD, BDD, and CI/CD to turn technical debt into high-velocity output .
Shayne is dedicated to mentoring the next generation of engineering leaders, growing junior and mid-level engineers into principal-level contributors.
Jennifer Moffeit-Vacher
Focus: Scaling efficiency and human-centered systems.
Jenn is a Senior Program and Project Manager who has spent nearly two decades optimizing complex ecosystems for the world's most recognizable brands.
From managing 100+ global sites for Colliers International to building million dollar sales pipelines through campaign management, she specializes in the high-stakes intersection of data-driven decision-making and human-centered design.
She provides US-based firms with a veteran consulting partner who understands both the high-velocity pace of US business and the complexity of European expansion.
Zero "CEO Middleware"
We handle the internal handoffs, time zones, and cross-functional logic ourselves.
You can stop acting as the referee between your own departments and focus purely on your high-level strategy
One Lead. Two Perspectives. Zero Extra Cost.
Whether you hire for Operations or Engineering, you get the collective "Brain Trust" of two Fortune 500 veterans. We provide built-in peer reviews and cross-functional sanity checks on every roadmap, ensuring your strategy is architecturally sound and built for scale.
- Hiring Jennifer for Ops? You get a PM whose systems are peer-reviewed by a Principal Engineer to ensure they are architecturally sound and built for scale.
- Hiring Shayne for Engineering? You get a Technical Lead whose delivery cycles are audited by an Operations expert to ensure they align with your business goals and user needs.
- Hiring us as a Team? The "Brain Trust" becomes your Integrated Engine, a value-add to your primary driver of velocity. You aren't just hiring two experts; you are hiring a synchronized consulting unit that eliminates the "Cost of the Gap".