Why the name?
I’m starting a company officially this week. This isn’t the first time I’ve started a company, it’s in fact the third. But as I’ve heard, the third time's the charm. I don’t know if it will be so charming for me, more like disarming and I’m realizing that’s the point. I can’t start a company called Simply Start Transformation and not transform myself. I don’t want to have a company of the proverbial shoemaker’s children where we’ve no shoes, but make stellar ones for everyone else. I’ve seen that enough in my consulting career.
Why do this at all?
I’m founding a company based on the values I seek to align to and by identifying the person I’d like to be. The concepts we teach are targeted toward leaders of every rank and flavor in life, and yes, this is typically a ‘work time’/corporate approach. But the thing is no one ever checks their work brain at the door and inserts a home life brain - the brain you take to work is the one you take home. As much as we like to separate our differing selves between work and life, we really can’t.
Our values, traumas, aspirations all follow us to work and back home, and then do it again. Anyone working with us to approach these concepts will be changing their whole life, not just work life. Not just home life. A true transformation requires all parts and pieces to morph a bit to support the new system.
In college, I was told time and time again “write what you know”, which at the time, wasn’t much - I was in my early twenties and I’d not seen the world enough yet or knew myself to know what exactly to write. I was able to learn how to tell a story enough that I was conferred with a degree, but that phrase has been sitting in the back of my mind ever since. Thanks, Professor Berg…here we are, almost twenty years later, and I’m ready to write it down.
I’m writing what I’ve learned and as I learn more. Because I have to simply start.
I grew up in a household that was neither patient nor intellectually humble, so I knew when I began studying these concepts, I was on to something. I cannot sell anything I don’t believe in, and a light went off in my head. So many lights I was practically blinded.
Why I'm telling my own story along the way
The only way I can start a business at this point in my life and career is if I use it to forward my own journey to transform. So, with this work I’m both forwarding these causes as well as pulling the gaps together where I lack skills, between the solid foundations of skills that I do know I stand on. How else am I to forward these concepts if I don’t fully understand and have my own story about them? Yes, they’ll be helpful to others but it seemed entirely disingenuous to not have my own story to tell.
Everyone has special skills and gaps, everyone’s journey down the same path is completely unique. This is just one journey that our company is behind starting, it happens to be mine, the co-founder’s journey. I consider myself our first client.
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